Learn AI Skills You'll Use
for the Rest of Your Career.

Stop Chasing AI Tools. Build Systems That Last.

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For non-technical professionals.
By a non-technical professional.

“

I love that Jeff breaks down this whole new industry of AI and shares with us how to take large information and take it down to bite-size digestible pieces of information.

Mark Riggs

Account Manager

“

Jeff's videos and toolkit transformed how I use AI in my pharma research. I've seen real gains in productivity, especially when digesting complex scientific data. Already recommended to my colleagues.

Nancy M.

PhD Candidate, Pharma/Biotech

“

Simple, direct to the point, and effective that showcases different real-world scenarios I could use across personal and work life. Your focus is not solely on the result, but more on the system you've made, which I like the most.

Lawrence Lorenzo

Marketing Manager

Let me save you some time

There's really only one reason to keep reading: you use AI every day, but you're still re-explaining yourself every time you sit down.

If that's not you, feel free to bounce along, no hard feelings. 😁

But if you're someone who opens a new chat, re-explains who you are, what format you need, then goes back and forth three to five times before anything sounds right, you already know the problem isn't AI. The problem is that nothing you build carries forward.

I know exactly how that feels.

At Google, I was surrounded by the teams actually building these AI tools, and yet even they were doing the same thing. Re-prompting, re-editing, starting over every session.

If the people making the tools hadn't cracked this, I knew no software update would. So I figured it out myself.

I spent years testing what actually works, and what survived isn't a collection of prompts to copy-paste, but rather a set of reusable systems that already know your voice, your context, and your standards.

This course gives you those systems.

“

Holy cow! The best thing I've spent money on in a long time. Packed with good stuff. Thank you Jeff. Tell your manager you deserve a raise.

Holly Morton

Operations Manager

WHAT YOU'LL ACTUALLY BUILD

🧱

AI Assets that Compound

Build a personal AI toolkit (master prompt, custom instructions, style guide) that you configure once and reuse across every project. Paste a rough draft and get back something that already sounds like you.

🧭

Decision Frameworks that Last

Learn a decision framework for any new AI tool, model, or feature, so you know in minutes whether it's worth your time. When the next big announcement drops, you'll know exactly where it fits.

🔄

Techniques That Transfer

Prompting and workflow techniques that work on ChatGPT, Claude, Gemini, or whatever comes next. Learn the pattern once, and your outputs stay consistent no matter which platform you use.

Build AI systems once. Use them everywhere. Upgrade them forever.

Wait... who are you?

Hey, my name is Jeff Su. I'm a Googler-turned-educator, and every week, more than 3 million professionals tune into my YouTube channel to learn practical AI skills they can use at work.

Before becoming a full-time educator, I spent over nine years at Google across sales and marketing. Even there, I was the person non-technical colleagues came to when they needed to learn AI.

By the time I left, I'd trained over 6,000 Googlers on practical AI, and I've spoken at companies like Spotify, Amazon, and (of course) Google itself.

I built this course for people like them, and like you: experienced professionals who don't want to chase every new tool, but do want a clear system for making AI work in their actual jobs. The kind of person who wants to walk into the next meeting about AI and be the one with the answer, not the one wondering if they're falling behind.

If this sounds like the course you've been looking for - let's get started!